This workshop will uncover basic marketing principles such as: identifying target clients, understanding strengths, weaknesses, threat, opportunities, and developing social media, and branding and communications (copywriting) strategies. Participants will gain a clearer understanding of their practice, who they aim to appeal to, and they will learn to establish their own personal way of marketing themselves using easy-to-use branding tools.
BCRPA Registered Fitness Leaders are eligible to receive 1 CEC upon completion of this course.